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Tender Details
- Country: France
- Summary: Brand Management La Poste Group for La Poste and its Subsidiaries La Banque Postale and Pickup Services (Geopost)
- FRT Ref No: 117491967
- Deadline: 19 May 2025
- Competition: ICB
- Financier: Self Financed
- Purchaser Ownership: Public
- Tender Value: 5875000
- Notice Type: Tender
- Document Ref. No.: 233068-2025
- Purchaser's Detail :
- Description :
- Multi-activity and international group, the La Poste group has undertaken since 2020 the overhaul of its brand architecture as well as the main identity principles of its brand portfolio. The objective, to make its strategy of diversification and internationalization more readable.
TheDirectorate of the group of the group and its branches and subsidiaries are looking for their future agency in Brand Management.
Major partner of the group, the agency will have the mission: to support the implementation of its brand strategy, to ensure its deployment while guaranteeingSynergy and identity coherence between all the brands of a group in full transformation.
This market concerns the geographic perimeter: France
The order group is made up of post and:
- La Banque Postale / Siret: 42110064500967 / Paris / France
- Pickup Services (Geopost)/ 4329387100000030 / SAIN-OUEN-SUR-SEINE / FRANCE
La Poste acts as coordinator of the order group.
LOT 01: Brand Management La Poste Groupe For La Poste and its subsidiaries La Banque Postale and Pickup Services (Geopost)
The services requested in Brand Management and Global Design are global design are:
- Brand strategy advice and support (positioning and brands architecture)
- Creation of visual identities and deployment of the group's identity system
- Deployment of brand signs on all contact points (physical and digital supports Yco... - Documents :
Purchaser : GROUPING OF ORDERS COMPOSED OF LA POSTE AND SUBSIDIARIES LA BANQUE POSTALE AND PICKUP SERVICES (GEOPOST) REPRESENTED BY LA POSTE AS COORDINATOR.
Address: 9 rue du Colonel Pierre Avia
Town: Paris
Nuts-Code: FR101
Postal Code: 75015
Attn: Cyrielle Hanse-Glatre
Phone: +337 62 7 ...
Email :cyrielle.glatre@laposte.fr
URL :https://www.laposte.fr
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