Tender Details

Country: France
Summary: Advertising and Media Agency for the Arte Brand in Germany
FRT Ref No: 122502216
Deadline: 16 Sep 2025
Financier: Self Financed
Purchaser Ownership: Government
Tender Value: EUR 10000000
Notice Type: Tender
Document Ref. No.: 455227-2025
Purchaser's Detail:
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Description:
1. Advertising agency
ARTE is also considered indispensable in broader sections of the population and is estimated. The overarching goal of the advertising campaign sought is the further structure of the next loyal Arte user generation. This goal is to be implemented with a corresponding emotionalization of the Arte brand. The level of awareness of its digital distribution is also to be increased.
Because of the expectations of the audience to Arte as an innovative quality program, and there -as a public service broadcaster-does not have the media budget of competing channels, ARTE has 3 essential claims to an advertising campaign:
-High degree of originality in terms of creation & design, familiarity in the speech of the target audience and perfect advertising-handcrafted savoir-faire (Can).
All advertising measures are always on the program, even if the brand is of course in the foreground.
The independent identification of ARTE programs that are suitable for emotionalization of the brand is expected.
Measures for immediate Promotion of individual programs.
Communication means are not specified. However, we expect a memorable 360 campaign (digital, analogous, social).
2. Media agency
As part of the present Procurement procedure ...
Documents:

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Advertising and Media Agency for the Arte Brand in Germany - France Tender

The ARTE G.E.I.E., a Government sector organization in France, has announced a new tender for Advertising and Media Agency for the Arte Brand in Germany. This tender is published on FranceTenders under FRT Ref No: 122502216 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2025-09-16.

The estimated tender value is EUR 10000000, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.